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Case Study
7 min read

Strips Isn't Using a Newsletter — And That's a Missed Growth Opportunity

Sarah Mitchell
Marketing Strategist

TL;DR

Many companies do a great job on LinkedIn but don't collect emails or run newsletters. This is a missed opportunity to own the relationship with your audience. We demonstrate how to convert a LinkedIn post into a ready-to-send newsletter in under a minute.

Many companies do a great job on LinkedIn. They post regularly, share updates, build credibility, and stay visible in the market.

But there's one problem with relying only on social media:

You don't own the relationship.

This is the exact situation we noticed when reviewing the LinkedIn presence and website of Strip's d.o.o.

Their posts are strong. Their brand looks professional. Their employer culture content is great.

But one thing stands out:

They are not collecting emails, and they don't appear to be running a newsletter.

That may be a fully conscious decision — and that's fair. But it also means leaving a real opportunity on the table.

The Real Value of Email (Especially for B2B Companies)

More and more companies are building newsletters again because email is one of the few channels where:

  • You own the audience (no algorithm dependency)
  • You can communicate directly with customers, partners, and talent
  • The message feels more personal and intentional
  • It builds long-term trust (not just short-term reach)

LinkedIn posts are great — but they're still "rented attention."

Email is owned attention.

The Hidden Cost of "LinkedIn-Only"

When the only channel is LinkedIn, a company is exposed to things they can't control:

  • Organic reach changes overnight
  • Followers don't necessarily see your posts
  • Your best content disappears in feeds after 24–48 hours
  • No direct path to nurturing warm leads, partners, or candidates

For a company like Strips that already produces quality content, email would not require "more effort."

It would simply make their existing content work harder.

Why Companies Don't Start a Newsletter (Even When It's a Good Idea)

In most cases, companies avoid newsletters because:

"Newsletters take too long to design"

"We don't have a designer"

"We don't know what to write"

"We already post on LinkedIn anyway"

But here's the key insight:

LinkedIn posts are already newsletter content.

The real blocker is the time needed to turn a post into a well-designed email.

The Solution: Turn LinkedIn Posts Into Newsletters Automatically

This is exactly the use case behind Newsletter Mind.

We're building a tool that takes an existing LinkedIn post and generates:

  • A clean newsletter structure
  • Brand-aligned visual styling (logo, colors, typography)
  • A ready-to-send HTML email
  • In under a minute

That means:

  • No writing from scratch
  • No design work
  • No "newsletter tool learning curve"
  • Just copy → paste → send

Proof: A Newsletter Generated From a Strips LinkedIn Post in Under a Minute

To demonstrate this, we took one Strips LinkedIn post and used Newsletter Mind to generate a complete newsletter:

  • Matching their logo and brand style
  • Including the hero image from the post
  • With a CTA button linking back to LinkedIn
  • Ready to use in email tools like Mailchimp, Brevo, or others

Below is the HTML that was generated.

The Generated HTML Newsletter (Copy/Paste Ready)

Email-safe HTML (tables + inline styles) • Max width: 600px • Paste directly into Mailchimp, Brevo, or any email tool

The Takeaway

If your company is already active on LinkedIn, you're doing 80% of the work for a newsletter — you just need the right tool to close the gap.

Newsletter Mind makes it possible to turn any LinkedIn post into a professional newsletter in under a minute, without designers, writers, or complex tools.

Ready to Own Your Audience?

Turn your LinkedIn posts into beautiful newsletters in seconds.